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The WhatsApp Business display name is your business name that customers see on your WhatsApp Business profile. When you add a new phone number to your WhatsApp Business account in the Meta Business Manager, you assign a display name to it. The display name is used to create a certificate that is required to register a WhatsApp Business Platform account.

Display names should be related to your business and must not violate WhatsApp Commerce and Business policies. In addition, the display name must comply with our display name and formatting guidelines to send messages using the WhatsApp Business Platform or to qualify for the WhatsApp Official Business Account.

If you work with a Business Service Provider (BSP), your BSP will set up the display name for your business.

WhatsApp Business display name review

WhatsApp Business display name review and account checks aren’t required to get started on the platform. You can immediately start sending messages to customers. After signup:

  • A compliance check with the WhatsApp Business Platform Policy is automatically conducted.
  • When the display name is created, you’ll receive a notification to download the certificate immediately.

You must initiate the business verification process when you’re ready to scale your business-initiated conversations or request to become a WhatsApp Official Business Account. After the business verification is complete, the display name review for all phone numbers associated with your account will be initiated. Once the display name review is initiated, any new display name change will have to be reviewed and approved before it can be used.

Once the business verification is completed and the display names for all phone numbers are approved, your business can have increased messaging and phone number limits.

WhatsApp Official Business Account

If your business desires to have an WhatsApp Official Business Account, it must be considered a notable business. A notable business is a well-known business that has a substantial presence in news articles from publications with sizable audiences. WhatsApp Official Business Accounts are issued for phone numbers. With the same phone number, you can use the current or a new business name to apply for the WhatsApp Official Business Account.

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