A WhatsApp Business Account (WABA) lets your business use the WhatsApp Business Platform to communicate directly with your customers. To get started, you have two options:
Once you have a WABA, we recommend that you:
To get a snapshot of your WABA, go to Business Manager > Business Settings > Accounts > WhatsApp Accounts. A list of WABAs associated with your business will open up. Click on the WABA you want to review and select Settings to see information like Business Verification status, account status, and payment method.
Since May 2, 2022, businesses can start messaging customers immediately and only need to complete Business Verification when they’re ready to scale business-initiated conversations or request to become an Official Business Account (OBA). There was no change to the current processes for Business Verification or OBA. Learn more.
There are two types of WhatsApp Business Accounts:
|Official Business Account||An official business account has a green checkmark badge in its profile and chat thread headers. The name of the business is visible even if the user hasn’t added the business to their address book. See Official Business Account for more information.|
|Business Account||By default, any account using the WhatsApp Business Platform or WhatsApp Business App is a business account.
WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform.
Depending on the business account type, users see different things. If a user has already saved the business number in their address book, the name from their address book is always displayed. The phone number is still visible in the contacts view.
If your WhatsApp account is an official business account, the display name is visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number. There will also be a green checkmark beside the displayed name in the contacts view.
WhatsApp has verified that an authentic, notable brand owns this account.
Our criteria for WhatsApp Official Business Accounts (OBA) is based on a number of factors and is different from policies on other platforms. In addition to following WhatsApp’s Commerce and Business Policies, businesses need to be: