A message template can be text-based, media-based, or interactive:
Message templates are created using our API and UI. Your message templates will be reviewed by WhatsApp team to ensure they do not violate WhatsApp policies. Once approved, your business will have its own namespace where the message templates live. Go to Sidebar → WhatsApp Business → Template. Click on Add button.
When creating a message template, you must have the following:
Creating a welcome message where the message template name is welcome and the message is
"Welcome {{1}}. We look forward to serving you on WhatsApp."
Creating an order confirmation message where the message template name is order_confirmation and the message is
"Your order {{1}} for a total of {{2}} is confirmed. The expected delivery is {{3}}."
WhatsApp does not do any translations for your business. All message template translations must be entered by you in same format described here. The element name is the same for all translations.
View a list of message templates that you have submitted.
You can do the following:
Make sure to use the correct template type. If you do not select the right type this may result in template rejection.
ACCOUNT_UPDATE | Notify the message recipient of a change to their account settings. | Profile change. Updated preferences. Settings changed. Membership expired. Password changed. |
PAYMENT_UPDATE | Notify the message recipient of a payment update for an existing transaction. | Receipt. Out-of-stock notification. Auction ended. Transaction status. |
PERSONAL_FINANCE_ UPDATE | Notify the message recipient of financial activity. | Payment reminders. Payment receipts. Transfer confirmations. Other transactions. |
SHIPPING_UPDATE | Notify the message recipient of a change in shipping status for a product that has already been purchased. | Delivery status changes. |
RESERVATION_UPDATE | Notify the message recipient of updates to an existing reservation. | Itinerary changes. Location changes Cancellations. Reservations. Upgrades. |
APPOINTMENT_UPDATE | Notify the message recipient of a change to an existing appointment. | Time changes. Location changes. Cancellations. |
TRANSPORTATION_ UPDATE | Notify the message recipient of updates to an existing transportation reservation. | Flight status changes. Arrivals / Departures. |
TICKET_UPDATE | Send the message recipient updates or reminders for an event for which a person already has a ticket. | Time changes. Location changes. Cancellations. Refunds. |
ISSUE_RESOLUTION | Notify the message recipient of an update to a customer service issue that was initiated in a Messenger conversation, following a transaction. | Resolutions. Status updates. Request for more information. |
ALERT | Send useful information. | Business hours/hours of availability. Check-in/check-out times |
If a template follows the guidelines listed in the Deliverability and Compliance section and the WhatsApp commerce policy, but the template is rejected by WhatsApp, you can appeal the rejection. To appeal, submit a support ticket: