Get Opt-in for WhatsApp
Opt-in methods such as via your website, interactive voice response (IVR) flows or in a WhatsApp thread are acceptable.
Businesses are required to obtain opt-in before sending proactive business-initiated messages to customers outside the 24-hour window. Businesses can obtain opt-in in a multitude of ways, both on and off WhatsApp. Ultimately, we want to help people receive useful, expected information from businesses they want to hear from.
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